CREATIVE DIRECTION
FOR WHITE & WARREN
FW25 REBRAND - NEW YORK, ALWAYS
Roll out of White & Warren’s rebrand in collaboration with HUMAN NYC.
FW25 HOLIDAY CAMPAIGN
Photoshoot concept + production for FW25 Holiday campaign.
CLUBHOUSE COLLECTION
Lookbook editorial concept + production for Clubhouse Collection photoshoot. High-level branding for collection. Specialized website development.
Logo + Monogram Development
This logo blends refined calligraphic form with intentional simplicity. The script typeface evokes craftsmanship and personality without excess, while the pared-back “NY ’97” grounds the design in place and heritage.